A Washington Post article by Michelle Nunn discusses the Millennial generation’s influence on corporate citizenship trends. An excerpt:

The Occupy Wall Street movement is largely fueled by a relatively small set of young people who view the protests as a fight for their future. The vast majority, however, are getting up and going to work every day — or wishing they could. These individuals are part of a less dramatic but, perhaps, equally powerful movement of Millennials shaping the future of business. As consumers, employees and entrepreneurs, Millennials are shifting the norms of corporate America’s conduct, ethical imperatives and purpose. In his book, “The Way We’ll Be,” pollster John Zogby documents how these “First Globals” are more conscientious consumers than their predecessors, demanding greater honesty and accountability from businesses.

Millennials are bringing their values into the career equation by placing a premium on employers’ reputation for social responsibility and the opportunities those companies and organizations provide their employees to make a positive impact on society. Sixty-one percent of 18- to 26-year-olds polled in a 2011 Deloitte Volunteer IMPACT survey said they would prefer to work for a company that offers volunteer opportunities. Over the past decade, this generational shift has pushed these programs to be more sophisticated, generating billions of dollars of pro bono support for nonprofits and activating millions of skilled volunteers.

Read the full article.